Hi, I'm Azur, nice to meet you.
I've led product, operations, technical teams and design. I combine strategic vision with hands-on execution.
Over 20 years I've evolved from art director to digital product designer and product manager: I founded my own studio working for Inditex, Abanca and Estrella Galicia, led the design team at Visual MS, and directed product and operations at Vidiv, an AI conversational platform winner of INNDAT 2025.
I build with AI tools that solve real business needs — functional platforms, internal tools…
I've completed programs in Product Direction and Culture, Interaction Design and DesignOps at Instituto Tramontana.
Cita destacada del blog
Everything that in a formal language would be a compilation error, in a natural one is what makes it human.
Featured post
Featured post How I built TuNotes: an app to turn boring notes into catchy songs. Read article → Selected work
Vidiv, AI conversational agents.
From technical proof to consolidated product. Widget, dashboard and analytics designed with Iria Maceira.
Visual MS, identity redesign.
The redesign that needed consensus before design.
Mapia, from problem to product in 6 weeks.
Final project for the Product Direction program at Instituto Tramontana.
Inditex, annual report.
Four consecutive years adapting the Annual Report from print to digital.
Fundación Barrié, exhibition design.
Designing an exhibition's journey is designing an experience.
Tecnoszubia, three days to save a client.
From client crisis to platform feature in days.