Experience and education

Experience.

Azur González

Experience

June 2025 — February 2026Vidiv

Head of Product and Operations

  • Led the consolidation of Vidiv's core product after its strategic pivot: a voice-based AI conversational agent platform with sub-second latency.
  • Defined and implemented product development processes: feature specification with problem/solution framing, scope management, resource allocation and tracking metrics.
  • Established a profitability model for partners (3 partners managing ~20 clients), including hour tracking and profit margins, then transferred the process to the commercial team.
  • The platform went from 0 to 11,000 monthly minutes of use (north star metric).
  • Shipped 70+ features in 6 months with a 2-person team (designer and developer), maintaining weekly release cadence.
  • Built internal tools with vibe coding for agent generation.
  • Used vibe coding to create client applications, including a platform to manage agent knowledge bases that saved a churning client and later scaled as a platform feature.
  • Prioritized roadmap based on direct client and partner feedback, focusing on improving agent creation tools.
Tools: Notion, Figma, Linear, Claude, Cursor, Lovable
Sep 2023 — Feb 2026Visual MS

Design Team Lead

  • Led strategic design initiatives for the Visual MS group, including a corporate identity redesign that established the foundation for all group companies and future integrations.
  • Managed the migration from Sketch to Figma — a change requested for years.
  • Reduced software costs by migrating subscriptions from Adobe to Affinity Suite.
  • Coordinated the audiovisual team for Miguel Arias' podcast «Close & Personal» with high-profile guests.
  • Implemented AI-focused initiatives: Freepik and Lovable access for team experimentation.
Sep 2020 — Jan 2024Vidiv

Senior Product Designer

Collaborated with Javier Cañada (Head of Design) in the early stages of Vidiv, a Visual MS startup focused on humanizing massive online events during the pandemic.

Nov 2018 — Sep 2023Visual MS

Designer

Worked as designer for different divisions of the Visual MS group alongside my activity as an independent consultant.

Jul 2014 — Mar 2021We Braw

Founder

Founded a new studio after the TANK experience. Highlights include working for Inditex, executing their Annual Report website for 4 consecutive years under extremely tight deadlines.

Clients: Inditex, Fundación Amancio Ortega, Cruz Roja, Estrella Galicia, Hijos de Rivera, Abanca, Nortempo, Frinsa
Feb 2010 — Jun 2014Tank

Founder

Founded a graphic design studio. Expanded focus towards digital products, especially usability and user experience.

Clients: Inditex, Fundación Barrié, Gadis, Universidade de A Coruña, Abanca
2005 — 2010Unlimited · BAP Conde · Maxan

Art Director

Transition from advertising to graphic design. Corporate identities, posters, editorial design and video production. Selected in Index Book publications, 8 features in adlatina.com, 8 Anuaria Awards diplomas.

Education

Oct 2024 — Mar 2025Instituto Tramontana

Product Direction and Culture Program

This program trained me to lead product teams combining critical thinking with practical execution. I learned to make decisions under uncertainty, build product narratives connected to real people, and manage autonomous teams. The humanistic and multidisciplinary approach — integrating economics, anthropology and psychology — helped me develop my own criteria beyond prescriptive methodologies.

Program Director: Íñigo Medina
November 2023Instituto Tramontana

Design Operations Course

Intensive course focused on how to structure and scale design teams in organizations. Articulated around four axes — culture, people, tools and processes — it combined strategic perspective with real cases. From defining organizational structures to designing strategies and implementing DesignOps.

Professors: Marcos Ocaña and Antonio Angulo
Sep — Nov 2022Instituto Tramontana

Verbal Design Program

8-session program directed by Iván Leal. It explored the properties of language and communication applied to design: persuasion and effectiveness, mental models, narrative structures, communication in teams and organizations, and the relationship between channels and brand verbal identity.

Director: Iván Leal
Mar — Nov 2021Instituto Tramontana

Interaction Design Professional Program

Program that addressed interaction design from both theoretical and practical perspectives, articulated around major conceptual pairs: analytic-synthetic, modernity-postmodernity, classical-baroque, analog-digital. Topics included design systems, microinteractions, sensory design, visual rhetoric and different ways of projecting and representing design.

2000 — 2005University

BA in Advertising & PR · DEA in Information Architecture

Awards and recognition

2007 — 2010
  • Selected for Index Book publications (Select F — corporate identity, Select I — web and promotions, Basic Logos, Design for Kids)
  • 8 features in adlatina.com (art direction and production)
  • 8 Anuaria Awards diplomas: Best Advertising Catalogue, Best Advertising Campaign, Best Press Ad, Best Social Interest Promotional Campaign, Best Postcard and Best Poster