Frinsa Performance,
preserves for athletes .

Frinsa Performance was Frinsa's bet on a very specific segment: high performance athletes. Preserves with high protein value as a product, and Jorge Prado from Red Bull team as the visible face of the brand.

The design challenge was clear: connect with a young and sporty audience without breaking with Frinsa's identity. The solution involved taking the corporate blue and combining it with a very vibrant yellow, adding dynamic resources that aligned the website with the energy of competitive sports.

The website integrated several worlds: the presence of sponsored athletes with their social media and collaborations, recipes developed around sports performance, and specific product pages for each reference. Everything coexisting with visual coherence within the same system.